The brand’s second layer / the original story

Beruška and the city that is no place for the fragile.

Technology with a personality. And the modern fairy tale that has accompanied the project from the beginning.

The robot Beruška outdoors at an exhibition venue
01

The caring Fox parents

One day, Beruška leaves her caring Fox parents and heads out into the world. Not with naïveté, but with navigation, sensors and a clear mission: deliver the shipment to where it belongs.

02

Little Red Riding Hood on wheels

She carries cargo instead of a basket. She has an algorithm instead of a fairy tale. And the wolves? People.

She travels through an urban jungle of thieves, potholes and human improvisation. This is no fairy tale from the forest. It is the reality of the last mile. Instead of a red hood, she has a robust structure and a lockable cargo compartment.

03

The wolf without thumbs

The wolf wants the loot. No thumbs. No authorisation. No chance.

Even if he is persistent, he cannot open anything without permission. Face ID on Grandma’s iPhone will not help, an SMS link will not unlock the compartment, and unauthorised handling makes Beruška sound an alarm that is rather convincing.

04

Grandma and the kebab

The shock makes the wolf’s heart give out. Grandma does not mind because she is deaf. She calmly walks over, opens the compartment with proper authorisation, collects her order and goes off to enjoy her kebab.

The fairy tale ends well. Especially for Grandma. And for the kebab.

All right. Now seriously.

The story is the style.
The foundation is firmly practical.

Beruška is a real development platform for autonomous local delivery. Beneath the humour are engineering, testing and a path towards an operating model that makes sense.

Meet the real Beruška →